Pay Per Click Advertising

Pay Per Click internet advertising consists of adverts that are written by advertisers to be triggered when certain keywords or phrases are searched on. These are the adverts shown on the right hand side of the page when you do a Google search. Whenever a person clicks on the ad, the advertiser is charged for that “click” and the potential purchaser is sent to the advertiser’s website.

When done correctly Pay Per Click advertising can be a VERY cost-effective way to generate leads and increase sales.

Using Pay Per Click gives your business two big advantages:

• It’s fast – you can create a campaign and have it running in less than 30 minutes! Getting your site ranked highly in the organic search engine listings can take weeks or even many months depending on your market and number of other competitors in the same market as you
• It can tell you what the money terms are for your market! You can test all your potential money terms quickly and easily with a Pay Per Click campaign, and then apply that market intelligence to your search engine optimization.

When you understand how to manage a Pay Per Click campaign effectively, you can have immediate feedback and statistics to understand your return on investment. You can monitor the sales you’ve made, see how much money you’re spending and what your potential customers are doing online. When you think about traditional advertising such as the Yellow pages, it’s the exact opposite…with the Yellow pages, you don’t even know if anyone actually sees your ad!