Internet marketing can be described in general terms as the capturing of leads for prospective customers and/or the generation of sales from prospects surfing the Internet.
Traditionally, that meant getting your website into Google, Yahoo (and other) search engines so that it showed up when a potential customer of yours typed in a “keyword phrase”.
This has, over time, become something of an art form, that some would even call a mysterious black art. There are consultants and specialists that make their livelihood from working with companies to try and get their websites on the first page of search engine results for the money keywords (those keywords that everyone thinks will generate sales and leads). This consulting service is called Search Engine Optimization or SEO.
